Brandscript Marketing Messages: Tips For Getting Started

When it comes to crafting a truly compelling marketing campaign, one of the newest trends is to create a story that spotlights your brand as the solution for your customer's challenge or need. Using platforms such as StoryBrand's BrandScript, you can craft a comprehensive story-based message that reaches your target customers and helps them to understand how your business can solve their problem. Here are some tips for creating that story effectively.

Start With the End

It may seem counter-intuitive, but the most effective way to create a story for your brand's marketing message is to start with the end result that your company can help the customers achieve. Whether it's showing that customers can eliminate fuel costs, traffic stress, and delays by opting for a ride-share service instead of driving to work, or spotlighting how a customer can relax and enjoy their weekends in a tranquil backyard space by hiring your landscaping company, start by spotlighting the end result, the solution to their problem, or the benefit that they will recognize from using your business or buying your product.

Spotlight the Customer's Needs

Identifying the end result is important as a first step because it allows you to craft your customer's need message effectively. For example, you can start with a message such as, "We know that you want to have a stress-free morning even when you're headed into the office. That's why you should think about using our ride-share service, because we take all of the stress out of your commute and let you sit back and ride."

When your marketing message calls out a customer's need, you're far more likely to reach them with the message and be able to potentially sell your service or product to them. It helps them to visualize how it can help, and that reinforces why it's worth the investment.

Make It Easily Actionable

When it comes to rounding out a marketing story for consumers, you need to give them a simple, clear message about how they can get the benefit that you're advertising. Providing a straightforward actionable message is the key to encouraging your customers to respond. For example, you can close out your marketing message with a simple statement such as, "Call for your on-site assessment, pick your landscaping plan, and enjoy your weekends."

These are some things to think about when you're trying to create a clear marketing message that will reach your target customers in a way that they need to hear it. Talk with a StoryBrand BrandScript specialist today for some guidance and support as you create your new marketing campaign.

For more StoryBrand BrandScript examples or information, contact a company like BrandNerd.

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