4 Ways To Use Instant Win Giveaways To Build Your Customer Base

Digital marketing has become an essential aspect for businesses to grow and thrive in the online world. One way to help build your customer base is through instant win giveaways. Working with digital marketing solutions will help find ways to make the most out of the giveaways and help create larger audiences for your services or product.

Learn about four ways instant win games can help build your potential customer base and expose your company to as many people as possible.

Newsletter Options

When someone enters an instant win giveaway, one of the main options on the page will include a check-mark box to opt-in for company newsletters. The newsletters will go directly to the inbox of a person and gives you several ways to promote your product.

Some contests also make the newsletter option a mandatory selection to enter the contest. With the newsletter, you can quickly build up the recipients and create a marketing strategy built around those emails.

Coupon Bonuses

Even if a person does not win any of the instant win prizes, you can still provide them with a bonus offer. For example, if someone loses, then you can offer a consolation prize of 15% off a product or service. The coupon will encourage the person to visit your website, browse items, and make a potential sale.

The bonus offer can pop-up right on the screen or you can deliver the coupon to the entrant's inbox.

Referral Entries

A digital marketing plan may help create a way for customers to do the marketing for you. In an effort to build entries, you can set up a referral plan that allows people extra entries if they refer family and friends. Each referral will include new email addresses and contacts to reach out to for the promotion.

You will create more entries and interest in your contest without the need to pay for extra advertising or awareness.

Social Media Giveaways

When you expand your digital marketing to social media, you can gain more followers and interest in your company. For example, you may have an instant win game using a specific hashtag. With the hashtag, others will start spreading the word about your company.

The posts that people create to enter the contest can include links to your website and the instant win page. A digital marketing company can help create social media graphics and proper links to help promote the giveaway.

Hosting multiple giveaways throughout the year will help maintain interest in the company and continue to expand your online presence.

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