3 Ideas To Boost Your Online Presence

The whole goal of marketing your business is to get people to remember your name, increase sales, generate leads, retain current customers and attract new ones, increase your online and web audience, improve current products and/or services awareness, launch new products and/or services, create a need for those products and/or services, and ultimately, market your brand, which is often far more important than the actual product or service you provide. Here are three great ideas for marketing your business and creating a buzz.

Get an Animated Explainer Video Produced

Virtually everyone has seen an animated explainer video, even if you didn't know that's what they were called. These are the short, animated videos that are often quirky or use cute and whimsical characters to explain a concept or sell a product. The video answers a need your current customers have, or it explains why prospective customers need your company. The video also incorporates the colors and fonts used in your marketing collateral and packaging, subtly and cleverly reinforcing your brand.

You can also incorporate sound effects and music. For example, if you have an advertising jingle, a rendition of it can be used in the explainer video, further emphasizing your brand. Animated explainer videos are also a great way to increase your online social media presence. When an animated explainer video is produced by a professional service, the content they produce will generate the response you want. For example, virtually everyone loves funny or cute things. Whether your subject matter is heavy or not, humor can almost always be used to lighten things up.

Sometimes, explainer videos don't even explain things initially, they just attract attention, and because there is something unique about them, people seek out more information. They also share these videos, which in turn, leads to more interest. Learn more by contacting animated explainer video production services.

Increase Your Website Visibility 

Every business owner in the world wants to come up on the first page of Google's search results, but only a dozen or so lucky names get a pole position. Is it really the luck of the draw, though? Nope. The savvy business owner knows that Google's algorithms require websites to constantly update their site and provide substance and value. Enter the world of the blog, short articles that provide information for current and prospective customers. Writing even one article a week and posting it on your website blog will eventually improve your page rankings. And if writing is not your things, no worries; hire a web content writer to do the job for you instead. 

Hone Your Email List

Email marketing no longer works if the messages are sent out without personalization or forethought. People view these as spam and often filter the messages to go directly to their trash bin without ever being opened. Many websites insist visitors enter their email address to gain entry to their site. Instead of holding customers hostage for their email address, give them the option to go on your elite customer list. Then create content that is worthy and adds value.

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