3 Tips For Small Businesses To Improve Their Social Media Presence

Having a social media presence is important for smaller businesses who might rely on word-of-mouth via social media platforms. Developing a strategy to have an effective social media presence requires fine-tuning your approach to reach potential customers and/or followers.

Cover The Major Platforms

When you start with social media for your business, it is important to select the right platforms. This way, you can attract different groups of people who may only use one or two social media platforms. Ideally, you should limit your social media presence to the platforms that appeal to your demographic. It is much easier to manage a limited number of accounts that capture the widest audience. If you are unsure of your exact demographic and which platforms they generally use, try to focus on the platforms that allow you the most versatility. For example, if you can incorporate video tutorials into your brand, you might be more inclined to use the live-streaming capabilities of Facebook and YouTube, especially since these videos can be archived on both platforms. Quick snapshots of food or fitness are certainly conducive to Instagram.

Model Good Behavior

As a small business, social media can be overwhelming, especially when it seems like it will take forever to gain followers. Try modeling your social media behavior after the brands you engage with and respect. More than likely any successful brand has several tactics in common. For example, the brands you enjoy probably post daily or more than once per day. When you are a small business, posting more than once per day can seem daunting, especially since you need to avoid irrelevant posts. You might want to include a question to your followers as one of your posts. Not only does this keep your account active, but it is an easy way to increase engagement. Likable brands also have the ability to seem friendly and approachable, without being unprofessional.

Adopt New Technology

Social media platforms are always changing, so it is critical to stay abreast of new features. Make sure you are subscribed to main accounts for each platform you are using so you can learn about changes. Additionally, take advantage of online resources, such as tutorials from tech gurus, that can help you utilize any new features to their fullest potential. This information might include the way search engine optimization (SEO) has changed or features that can increase engagement with your audience. Although you might overlook SEO and its changes as unimportant for your social media presence, what you post on your social media accounts can help or hurt the SEO for your entire brand.

Having a good social media presence does not happen overnight, but the process is generally slower for small businesses. A basic strategy and consistency will give you the best chance at success.

Contact a company like YOUR ONLINE LEARNING for more tips. 

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