Your New Law Practice: Getting More Clients

As a lawyer who has just passed the bar, starting your own law practice may excite you. However, you may worry that you won't be able to attract enough new clients to keep a new practice going. Luckily, if you are able to devote your time to some of the marketing and public relations tips below, your practice can begin thriving.

1. Focus on One Group

A mistake many new lawyers make is to try to take on as many cases as possible by reaching out to the community at large. While you might have already selected a specialty -- tax law, for instance -- you may need to drill down into one niche to serve one specific segment of the population. That's because when you do so, you're able to market to them in a targeted, rather than vague way. The right market will see you as someone who can help them because your ads and other marketing efforts will appeal to them.

For example, if you are a tax lawyer but focus on small businesses, you'll be able to reach out to small business owners about quarterly taxes and employee issues. This can be a more targeted approach than using generic ads about generic tax issues.

2. Start a Blog

While the internet can help you with your practice in many ways, perhaps the most effective way to harness online power is to begin blogging about legal issues related to your niche or target market. By doing this, you get a chance to show off what you know. People who are actively searching for answers to their legal questions will be able to find your blog and start reading. You can then establish yourself as a real authority in the field; by reading your blog, others will take you seriously and become interested in your practice.

3. Attend Marketing Retreats

It's always wise to treat your marketing efforts seriously if you really want to attract new clients. Regular marketing retreats can provide you with a strong marketing background so that you understand what can be done to reach new people. Special retreats for legal marketing services can provide specific ideas and techniques you can put to work in your practice; marketers who run these retreats can assess your current methods and suggest better ways to reach the type of people who would hire you.

Your practice can grow over time. However, with the information here, it can grow even faster. Consider these legal marketing suggestions so you can soon attract clients to help

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